By; PETER NOSAKHARE, Kaduna
Nigerian Breweries (NB) Plc, brewers of Life Larger Beer, has given out 10 Million Naira to winners of various dancing and singing competitions in the just concluded talent hunt organized in Aba, tagged “Life Beer Hi Life festival”
The competition involved eight persons featuring four individual competitions and another four that took part in the group competition.
The Senior Brand Manager Main Stream, Nigerian Breweries, Funso Ayeni, while giving a breakdown of the event said first position in both individual are group competition went home with 2 Million Naira each, while first and second runners up in both categories were given one Million Naira and 750 Thousand Naira respectively.
Ayeni said that the competitions apart from being a platform where talents (upcoming artistes) are given the opportunity to show their gifts, winners got recording deals in the event, stressing it was in fulfillment of the company’s Corporate Social Responsibility (CSR).
He also used the occasion to announce that the organization (NB) was in talk with a yet to be disclosed reputable talent management company on ways to work with the NB Plc in grooming young talents and “given them soft landing as they launch out to own their place in the music industry”.