LPAY Sensitization: Journalists, Publishers Advised To Ensure Mobile Friendliness Of Content

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DEVCOMS Media  strategist,  Mr.  Shola Fagorusi, delivering a paper  titled,  'Social Media Strategic  Approaches To Promoting  LPAY' during a Life Planning for Adolescents and Youth (LPAY) sensitization workshop for journalists  in Kaduna on Tuesday July 17, 2018.

By: JACOB ONJEWU DICKSON

Journalists  and online news sites owners have been advised to always  bear in mind,  mobile friendliness when putting content  together.

A media  strategist from the Development Communications (DEVCOMS) Network,  Mr.  Shola Fagorusi, gave the advice when delivering a paper  titled,  ‘Social Media Strategic  Approaches To Promoting  LPAY’ during a Life Planning for Adolescents and Youth (LPAY) sensitization workshop for journalists  in Kaduna on Tuesday July 17, 2018.

Fagorusi also advised them to always research  on the best time when their audience  come online,  to determine the right  time when more people  come online to read their content.

He explained that the Social Media  represents the fifth  estate of the realm and is on the rise and powerfully  so.

“There is huge connection between  the fourth and fifth estate,” he said.

The media strategist said that for the prediction  that there would  no longer be hard copy of newspapers  by 2028, it was important  to take advantage  and grow online publications.

He informed  that Smart  phones  have increased  volume of information  flow, but warned that  it would  take 57,000 years to read on the internet  24 hours,  7 days a week.

“Parents are no longer primary  sources  of information  for children, the internet  has taken  over with N100 data,  you can access  any information  you  need.

” There are 97 million  internet  users in Nigeria.  15.5m smart  phones with over 70 per cent  of Nigerians access  online  information on their  mobile  phones average  time  spent online is four  hours,” he informed. .

On the importance and the followership of social  media,  he said that Facebook  has between 15 to 20 million active users in Nigeria, with  7.2 million daily  visits.

“97 per cent of access  done on mobile  devices,” he stressed.

Through the  help of infographics,  he informed that Kaduna State has about 600,000 to 700,000 Facebook users, with 30 per cent women and 70 per cent men, out if which 55 per cent are single.

“Kaduna South has 69 per cent  and Zaria  has 11 per cent of Kaduna Facebook users.

For Twitter, about  there are 7m active  users  in Nigeria.  With trends from Kaduna,  Lagos,  Ibadan,  Benin  City,  Kano,  Lagos  has its  own trend.

“Active users between  ages 20 – 29,” he said.

He said while  targeting  an audience,  it is important  to know  where the higher  percentage  targeted  is.

“For instance,  when targeting  women, Instagram  which has 3.6m Nigerians with 40 per cent  male and 60 per cent female  is ideal,” he informed.

Other social  media discussed  include Whatsapp, which he said has 1.5bn daily users.

“It is the most  popular  messaging  app in Africa.In Nigeria,  it has possibly 40m users,” he said.

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